Grow your engagement using Snapchat ads

If your brand is looking to create engaging experiences for the mobile generation, then you need to be advertising on Snapchat. Brands and content creators are using Snapchat ads to promote stories that engage and excite a highly mobile audience. With over 10+ Billion video views every day, Snapchat provides one of the best ways to reach individuals age 13-34 on their mobile devices.

Here are three reasons why you need to be advertising on Snapchat.

Digital Advertising is Growing
Businesses are increasing their budget for digital advertising every year. In fact, the total online spend is expected to increase from $151 billion in 2015 to $204 billion in 2018. The reason that digital advertising is growing is because consumers are spending more time online via computers and mobile devices. Additionally, digital advertising provides more targeting mechanisms than traditional media.
More than 60% of US 13 to 34 year old are Snapchatters
37% of its users are over 25, while just 26% are between ages 13 and 17. Snapchat is not an app that is only for teenagers. Even if your audience doesn’t fall in that demographic, Snapchat is becoming a vital part of global marketing strategies.
Snapchat users are active and engaged on mobile
There are more than 10 Billion video views daily. Plus, Snapchat has over 200 million monthly active users who share 8,796 photos every second. It would take you ten years to view all the photos shared on Snapchat in the last hour. But Snapchat Users aren’t just taking Snaps; they’re consuming branded content – a LOT of it.

Introducing Snapchat 3V Advertising

Snapchat has recently announced “3V Advertising”, which provides the following aspects for advertisers:

  • Vertical – Ads are made exclusively for mobile.
  • Video – Video ads are the best way to tell a story.
  • Views – Ads are always full screen on mobile devices.

Snapchat ads always appears natively in the form of premium or curated content.

What can a Snapchat Advertising Agency do for you?

Just like regular user “Stories,” Snapchat ads are displayed in the Recent Updates feed in the My Friends sections of the app. The first ad, which ran as a test to users in the US last October, was for the horror film, Ouija. Holding your finger on the icon plays the ad. It’s the same format as a Story, in that you must hold your finger down to view it, and the time remaining ticks down in the top right corner. This unique method of holding is important for advertisers as they could know exactly the point where viewers stopped watching. Just like a Story, the ad vanishes from the feed after 24 hours if you choose not to watch it. This makes it very easy for brands that want to advertise on Snapchat with existing video collateral. This also highlights the fact that a brand can effectively launch a campaign on Snapchat without any following or history and target the entire user base.

There are two more additional ways to advertise on Snapchat. One is Snapchat’s Sponsored Lenses, which is the ability for users to turn their photos or videos into human emojis with accentuated features or accessories. The last type of Snapchat advertisement is a GeoFilter. When a Snapchat user has their location settings turned on, they can swipe their screen to get various GeoFilters on their photo, similar to Instagram. For example, if you are in New Orleans, a Mardi Gras GeoFilter might be available. You can create GeoFilters for a specified area as well, such as at a restaurant for a friend’s birthday. On the other hand, you can make your GeoFilter national, which would be an available option at a sports stadium for example.

In addition to video advertising, Snapchat offers a variety of advertising options which include the platform’s native tools such as adding custom filters, geofilters, text, emojis, music and more Snapchat stories, which last only 24 hours, are a string of snaps used to create a video narrative. Snapchat’s authentic platform can make an impact with your followers and strengthen your brand’s point of view with real-time marketing.

What is Snapchat?

Snapchat was founded in 2011 by Evan Spiegel and Bobby Murphy and is a mobile app the allows user to “snap” a video or photo as a means of communication with other users. Snapchat allows users to monitor their chats or following stories they find interesting. Snapchat’s rise in popularity as a social network was primarily due to the changing trend that pictures and videos were being used for communicating, rather than simply saving a memory. Snapchat allows user to provide “instant expression” on how they are feeling in the moment instead of traditional social media, which stores all content and provide a “social identity” in regards to everything a user has ever done. The companies first blog posts stated that “Snapchat isn’t about capturing the traditional Kodak moment, it’s about communicating with the full range of human emotion—not just what appears to be pretty or perfect.”

Why you should care about Snapchat?

While there are many reasons why you should be taking notice of Snapchat, there are three that stand out.
Snapchat has a large demographic
For advertisers who want to continue to reach the 13-35 year old demographic, Snapchat is the obvious choice. And for those who are looking to launch soon and reach that same demographic, Snapchat is the prime platform to start building a community. The largest growing demographic on Snapchat right now, is the 40+ year olds. This makes it so immensely valuable for brands, too.
Snapchat is a creative space
Snapchat is allowing brand to tell their stories in a more creative way. It doesn’t matter if these stories are for consumers or professionals, behind their stories there is an audience of viewers. We will begin to see contests, new product releases, press releases, exclusive coupons, behind the scenes content, new team member introductions and many of events from companies. Snapchat allows and encourages brands to be honest and creative, making it stand out from other platforms.
Snapchat creates relationships
No matter what your business does to generate revenue, there are multiple ways in which you can utilize Snapchat to create unique content for your niche audience. For example, if you own a restaurant, go behind the scenes and give secrets and insights into the recipes. If you’re an artist, take your fans on the behind the scenes life whether that’s a tour bus, or a van with 8 people. Snapchat is the perfect opportunity to form a real relationship with your customer.

Snapchat Advertising Options

There are three main advertising options available to brands looking to reach individuals on Snapchat.
Video Views
Snapchat users create “Stories,” a collection of photos and pictures that are available to view for 24 hours. The video views are how many people watched each photo and video in the story.
Sponsored Stories
Sponsored stories are the opportunity to mesh your branded content with user generated content. For example, Samsung had a sponsored story at the AMAs, in which user photos where intermixed with Snaps marked with “Powered by Samsung Galaxy.”
Geofilters are special overlays that communicate the “where and when” of a Snap in a fun way. Businesses and individuals can purchase Geofilters for their event, business, or a specific location. Brand logos and trademarks are permitted and encouraged!

Frequently Asked Questions

How much does Snapchat advertising cost?
The minimum advertising spend for Snapchat is $40,000.
What type of ad targeting does Snapchat offer?
Snapchat offers targeting in a way that also promotes the privacy of Snapchatters. Depending on an advertiser’s campaign goals, ads on Snapchat can be targeted by Live Story program, Discover Channel, location, and/or gender. For example, you could target the Cosmopolitan Discover Channel or the Father’s Day Live Story.
What kind of metrics does Snapchat offer on the effectiveness of ads?
In addition to a robust set of first-party post-campaign metrics, Snapchat leverages CPM, impression and engagement measurement to help advertisers understand who their ads are reaching and what impact they are having.
Where do 3V ads appear?
3V ads appear inside premium and curated contexts. On Discover, 3V ads appear in the context of rich media content from our partners. In Live, 3V ads appear in the context of exciting Snaps submitted by our community, curated by members of the Snapchat team. 3V ads are not just about views, they are about great video ads made for your phone that are 100% viewable.
So I have to re-cut my ad for Snapchat?
Yes. Videos will need to be edited to fit a vertical format. 3V ads can perform up to nine times better than letterboxed mobile ads.
Why Cosmetic Acquisitions?
Cosmetic Acquisitions is a digital advertising agency that specializes in helping successful companies advertise on Snapchat.

Working with an Snapchat advertising agency has several advantages for your business.

  • Snapchat Experts
  • Cost Savings
  • Simplicity

Cosmetic Acquisitions wants to earn your business every month. We have no sign up fees and require no long term contracts.

We are also a Facebook Advertising Agency and Instagram Advertising Agency.

Who is the Snapchat audience?
Nearly 100 million Snapchatters use the app every day—and they are super engaged. Over 60% of people who use Snapchat daily create content every day!